JIMS: Jurnal Ilmiah Mahasiswa

Pengaruh Etika Pemasaran Terhadap Tingkat Kepuasan Pelanggan

Novi Selviana Mauk — 2024-11-30

This study aims to examine the effect of marketing ethics on customer satisfaction at Panakkukang Mall Makassar. The research employs a quantitative approach using survey methods, with data collected from 117 respondents selected through convenience sampling. Data analysis was conducted using simple linear regression through SPSS software. The results reveal that marketing ethics significantly and positively influence customer satisfaction, with a regression coefficient of 0.182 and a significance level of 0.000. This indicates that better implementation of ethical marketing practices, including transparency in information, fair pricing, social responsibility, privacy protection, and ethical treatment of customers, leads to higher levels of customer satisfaction. These findings underscore the importance of ethical marketing as a key determinant of customer satisfaction, particularly in the competitive retail sector. The study contributes to the literature on marketing ethics and provides practical implications for retail managers. Specifically, it suggests that Panakkukang Mall should prioritize ethical marketing practices to enhance customer experiences and foster long-term loyalty. Future research is recommended to explore additional variables, such as service quality or customer experience, and to expand the scope of the study to other retail centers for broader generalizability.

Pengaruh Social Media Marketing terhadap Keputusan Pembelian Konsumen pada Industri Kuliner di Kota Makassar

Onri Bunga — 2024-11-30

This study aims to analyze the effect of Social Media Marketing (SMM) on consumer purchasing decisions in the culinary industry in Makassar. Utilizing a quantitative research approach, data were collected from 125 respondents through a structured questionnaire. The validity and reliability of the instrument were tested using SPSS version 23, ensuring the accuracy and consistency of the measurements. The findings of the study reveal that Social Media Marketing has a positive and significant influence on consumer purchasing decisions. The regression analysis results indicate that the regression coefficient for Social Media Marketing is 0.188, with a significance value of 0.000 (p < 0.05). This shows that an increase in SMM activities can enhance consumer purchasing decisions. The coefficient beta of 0.343 suggests a moderate strength of influence. These results underscore the importance of interactive, personalized, and engaging social media content in attracting consumer attention and driving purchasing decisions. The study contributes to both theoretical and practical perspectives by confirming the role of SMM as a strategic tool for influencing consumer behavior in the digital era. It is recommended for culinary businesses in Makassar to optimize their social media strategies by creating more relevant and engaging content while exploring additional variables such as customer loyalty and user experience for future studies

Pengaruh Teknologi AI terhadap Motivasi Belajar Mahasiswa di STIM Lasharan Jaya

Ulfa Dwi Yanti — 2024-11-30

Globalization This study aims to examine the impact of Artificial Intelligence (AI) implementation on the learning motivation of Management students in Makassar. AI technologies, such as personalized learning materials, learning chatbots, and data analysis, are believed to create a more interactive, adaptive, and relevant learning experience, thereby encouraging students to engage more actively in the learning process. This research employs a quantitative approach using simple linear regression analysis. Data were collected through questionnaires that were tested for validity and reliability, involving students from various educational levels. The results of the study indicate that AI has a significant impact on students' learning motivation. These findings suggest that the implementation of AI can enhance student engagement in learning by offering a more personalized, efficient, and needs-based approach. Furthermore, AI is considered to encourage students to develop critical thinking and decision-making skills, which are essential in management education. This study concludes that the optimal application of AI technology can improve students' learning motivation while supporting the transformation of education in the digital era. Recommendations include strengthening AI technology infrastructure in higher education, enhancing faculty capacity in utilizing this technology, and providing digital literacy training for students. Further research is suggested to explore other factors that may strengthen the relationship between AI technology and learning motivation, such as social support or learning environments. The findings of this study are expected to make a tangible contribution to the development of technology-based learning strategies that align with the needs of modern education.

Pengaruh Keadilan Organisasi terhadap Komitmen Karyawan di Gacoan Cabang Makassar

Nur Fadillah Syalsabillah — 2024-11-30

This research aims to analyze the influence of organizational justice on employee commitment at Mie Gacoan Makassar Branch. The research uses a quantitative approach with an influence relationship analysis design, where data is collected through questionnaires from 74 respondents who are active employees. The organizational justice variable is measured based on the dimensions of distributive, procedural and interactional justice, while employee commitment includes affective, normative and continuance commitment. Data analysis was carried out using a simple linear regression test using SPSS version 23. The research results showed that organizational justice had a positive and significant effect on employee commitment, with a regression coefficient value of 0.342 and a significance level of 0.000. These findings indicate that employees' perceptions of justice in the organization play an important role in increasing their loyalty, dedication, and emotional involvement towards the company. The practical implication of this research is the importance of implementing fair and transparent policies to create a supportive work environment, which ultimately can strengthen employee commitment and business continuity. This research also provides theoretical contributions by strengthening the relationship between organizational justice and employee commitment in the context of the fast food sector in Indonesia. Future research is recommended to include mediating or moderating variables to understand this relationship in more depth.

Pengaruh Literasi Keuangan terhadap Perencanaan Keuangan Mahasiswa di Kampus STIM Lasharan Jaya Makassar

Nur Alya Dwi Sandi Misman — 2024-11-30

This study aims to analyze the influence of financial literacy on the financial planning of students at STIM Lasharan Jaya Makassar. Financial literacy is an essential factor in shaping students' ability to manage their finances effectively, especially during their transition toward financial independence. Using a quantitative approach, this research employed a survey method with a structured questionnaire distributed to 96 student respondents. The data were analyzed using linear regression with SPSS 23.

The findings indicate that financial literacy has a positive and significant influence on financial planning, with a regression coefficient of 0.360 and a significance value of 0.000 (p < 0.05). This result suggests that students with higher levels of financial literacy are better equipped to create and implement effective financial plans. The results also highlight the importance of financial literacy in fostering responsible financial behavior among students. This study provides practical implications for educational institutions to develop structured financial literacy programs to enhance students' financial skills. Furthermore, the findings suggest the need for policymakers to integrate financial literacy into higher education curricula. Future research is recommended to explore additional variables, such as income levels, social support, or lifestyle factors, to provide a more comprehensive understanding of the determinants of financial planning among students.

Pengaruh Literasi Keuangan terhadap Efektivitas Pengelolaan Keuangan UMKM di Kota Makassar

Damayanti Damayanti — 2024-11-30

This study aims to determine the effect of Financial Literacy on the financial management of Micro, Small and Medium Enterprises in Makassar City. The variables in this study are financial literacy as the independent variable (X) and financial management as the dependent variable (Y). The population in this study is all Micro, Small and Medium Enterprises in Makassar City which are registered with the Office of Cooperatives and Micro, Small and Medium Enterprises in Makassar City. Based on the data obtained, the number of Micro, Small and Medium Enterprises that are still active in 2021 in Makassar City is 715 Micro, Small and Medium Enterprises. The sampling technique used was the purposive sampling technique, namely the sample selection process using certain considerations. Data collection techniques used are questionnaires and documentation. The data analysis technique used is descriptive percentage analysis, instrument test, and hypothesis testing. The instrument test consists of a validity test and a reliability test. Hypothesis test consists of simple regression, partial test (t test) and partial determination coefficient (r2). The results of this study indicate that financial literacy partially has a positive and significant effect on the financial management of Micro, Small and Medium Enterprises in Makassar City

Pengaruh Program Pengembangan Karir terhadap Loyalitas Karyawan di PT. Telkomsel Makassar

Nur Fadillah — 2024-11-30

This study aims to analyze the influence of career development programs on employee loyalty at PT Telkomsel Makassar. A quantitative approach was employed using simple linear regression to examine the relationship between the independent variable, career development, and the dependent variable, employee loyalty. Data were collected through questionnaires distributed to employees at PT Telkomsel Makassar. The validity and reliability tests confirmed that the research instruments used were valid and reliable. The results of the regression analysis reveal that career development programs positively and significantly impact employee loyalty. This finding indicates that well-implemented career development initiatives, such as training opportunities, recognition of achievements, and fair promotion policies, play a critical role in enhancing employees' commitment and sense of belonging to the organization. This study recommends that PT Telkomsel Makassar strengthen its career development programs by offering more relevant training, establishing clear promotion paths, and periodically evaluating the effectiveness of the programs. Additionally, the organization should also consider other factors that may contribute to employee loyalty, such as organizational culture and work-life balance. A holistic approach can help improve employee loyalty, thereby supporting the long-term sustainability and success of the company