Airport Retail: A Growing Non-Aviation Enterprise Examining Influencers on Traveler Loyalty
DOI:
https://doi.org/10.51263/jameb.v9i1.225Keywords:
air travel demand, airport duty-free shopping, perceived value, personality, service quality, traveller loyaltyAbstract
The rising demand for air travel, which is expected to double by 2035, will likely lead to substantial growth in airport duty-free shopping. The IATA estimates that 7.2 billion passengers will travel by air by that time (IATA, 2016). A survey conducted at Lahore International Airport, based on 100 responses, revealed that perceived value, personality, service quality, and satisfaction are significant factors influencing traveler loyalty to duty-free shopping, with satisfaction playing a mediating role. Although this study is limited to one airport with a small sample size, future research should extend to other airports across Pakistan for broader applicability. These findings provide aviation professionals with valuable insights to enhance traveler loyalty and increase non-aviation revenue streams, leading to financial growth and optimization.Downloads
Published
2024-10-30
Issue
Section
Entrepreneurship